Position - Design Director

Alpheya is an AI wealth tech platform for a new generation. It’s region-centric, but globally minded, establishing partnerships both near and far. The logo symbolises the active journey towards growth and progress, while being inspired by the shapes of Arabic writing.

Pioneering the industry we wanted to focus as much on Wealth-Tech as we did on the ethos of the brand, taking inspiration from cultural and geographical location to really solidify the brand in the MENA region, allowing us to marry elements of our design to form a unity and solid foundation

We built the meaning behind the name Alpheya, allowing a multi channel brand which felt accessible yet bold, while underpinning it’s uniqueness, reconcilability and timeless feel, which was fit for success for now and the future.

Our goal was to craft a brand identity for an AI-powered Wealth Tech platform tailored to the Middle East and North African region, effectively resonating with the region's target audience and positioning itself for global expansion. We embarked on a journey to cultivate a sense of trust and resonance within our target audience, establishing a solid foundation for future growth and scalability in regional markets.

Through meticulous attention to cultural nuances, we positioned the platform as a trusted partner in financial innovation, poised to redefine wealth management in the Middle East.